Matt Erlandson – Finesse Commercial (2014)

The repeatedly stated goal of ETB is to hype the homies up. to fuel the fire.I was listening to Dipset and and realized I could still be putting on for the squad even harder. I think those dudes be feeding off each other. They are all probaly listening to each other more than any outside influences and that is so sick. Truman Hooker down in PB is a fucking legend, but he and his CREW IN THE TRENCHES is doing the same thing. They wake up everyday and just feed off each other and promote each other. It doesn’t hurt when your group is on top, but you just feed back into it. Anyways, here is Matt fucking ripping. That nollie flip is so gosh dang diddly insane. I love straight long nollie flips and this one is a greatest hit from a great nollie flipper.


Double Guns 3.5


I don’t like video premiers. Maybe I’m spoiled but the combination of poor viewing quality and having to deal with a bunch of drunk skateboarders makes me want to just watch it at home. Lots of great premiers have passed through the area and I have passed most of them up, no regrets. The Double Guns 4 video is the first local thing I’ve been really excited about in a while, DG was my introduction to San Marcos when I still lived in the desert. I decided to get myself out to the premier of the 3.5 promo in order to get used to these typically awkward premier events.

I was expecting a disaster, being at a brewery just had me expecting “technical difficulties” skateboarders are typically not talented audio/video technicians. Well I was wrong, completely wrong. Everything went off without a hitch. It was a full house but not too crowded that anyone’s view was blocked. The video was clear, the audio wasn’t deafeningly loud. I have to say I felt silly expecting it to fall apart, it went off smoothly.

Oh yeah, the video. It was rad and has me confident DG4 is gonna be just as good as all the others. Zack’s footage gave me the feeling of just hucking it and it got me hyped like an old zero video. There was nothing other than skateboarding in this promo. With so much padding from visual effects, slow mo, skits, any number of things used to pad a video this was straight up tricks and I appreciated the no nonsense.

Over here at ETB we are huge fans of Tim Tom. Even though a lot of this footage I’ve already seen, that’s probably because I am a connoisseur of Tim footage. Some of his tricks could be watched 100x over anyways because they are so clean. He is like the San Marcos Tiago. I legit can’t wait to see his part and what song he picks. A full-length homie video getting love with a real premier is a rare thing in 2017 and how excited I am about it goes to show how important that can be. I still haven’t even watched the new TWS vid, but I’ve already watched tis promo a few times.

Muffin – Double Guns 3

With Double Guns 4 premiering this next week I am excited. The Double Guns videos were the perfect example of a crew of guys just putting together homie videos for the love. Ive been lucky enough to meet most everyone involved over the years and I am stoked they are pushing it stil with a 4th video. Im gonna be freaking out over Tim Tom tricks in the theatre. Premiering June 11th at the Avo theater in Vista 7pm.

Oscar Reyes & Andy Salazar

I drove past Andy and Oscar skating this orange pallet in the backyard. I was curious what they did and then I was blessed with this footage. Making the most of nothing looks so good. If anyone remembers the show ‘Who’s Line Is It Anyway?’ and the segment about props. Well I want to make a skateboarding version where you’re given a random skate obstacle and tasked with filming the best tricks you can. Welcome to skateboarding, where the rules are made up and the points don’t matter.

Congrats on the board Christian!


When I first heard Christian Flores got a board from Finesse with his name on it, I did a double take. But then I thought about it and it made sense. Christian is a professional in every sense of the word. He can sit in a lawn chair at the spot and as soon as its time to get serious he throws the headphones in and is ready to jump. He does graphics for Finesse and reviews skate shoes on ride channel, and seems like the kind of guy who wouldn’t cuss around children unless they really deserved it. Congrats my man!

Hugo Lagunas – 2014

I talk up a lot about supporting the homies and how local is the best, but do I really live it? Well here is some love for Hugo just because he is a San Marcos G. Hugo went down a different path than most with his trick selection, first he learned to do the most text book 360 flips every try, then took a sharp left turn and started started doing tricks no one does regularly, like fakie one foots and airwalks. By far my favorite of the Skate Juice guys, I hope he gets a full part if they make another video.